![]() ![]() “It’s a new dawn,” Craig Keeys, group vice president for Infiniti Americas, explained. Infiniti will rely on the brand’s overhaul to drive growth, which involves four new (or refreshed) models, including two fully electric vehicles, by the end of 2027.Īt Infiniti’s dealer meeting this week in Los Angeles, dealers got a glimpse of the automaker’s Japanese-inspired redesigned showrooms with big glass windows and plenty of empty space (think Apple stores).Īlso included will be “an invigorating new multisensory signature” experience, including signature Japanese forest scents and its own master track, “Moment of Tranquility.”įor the fourth time in the company’s history, Infiniti is introducing a new logo, emphasizing the “infinite road.” Infiniti QS Inspiration concept EV (Source: Infiniti) Infiniti shows Tesla Model S-like sedan to dealers The comeback plan, according to Automotive News, involves more than doubling sales to 100K by mid-decade. Infiniti showed off its first EV at a recent dealer meeting, with dealers describing it as a Tesla Model-like electric sedan.Īfter car sales fell 46,619 in the US last year, down from 58,553 in 2021 and over 79,500 in 2020, Infiniti laid out a roadmap this week to get the luxury automaker back on track. One thing missing from these showrooms – is fully electric vehicles. The revamp includes a new logo and Apple-like stores complete with signature scents and sounds. Nissan’s luxury division Infiniti revealed a modern brand refresh on Friday amid a multi-year sales slump.
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